What is Reputation Management?

Company Image Audit|Negative Feedback Response|Positive Review Sourcing

In today’s digital world, it’s easier than ever to have your opinions heard. Google and Facebook provide reviews for millions of businesses worldwide and have completely changed the way that customers make purchasing decisions.

Reputation management is the process of taking action to ensure that your online image remains a fair and positive reflection of your brand.

Why is it important?

In this era where recommendations are more influential than traditional advertising, it’s increasingly important to address negative feedback and promote positivity.

Anyone can post a review and these will appear whenever your company is searched for online. Unfortunately, customers are more inclined to speak out when a service doesn’t meet their expectations – a fact that can prove damaging to your business.

So ask yourself, what do you want people to say about you?

How does it work?

The key to effective reputation management is the word ‘active.’

Distinct will actively manage negative reviews and actively source positive reviews that build your average star rating.

Firstly, we believe that negative feedback can be beneficial to businesses. So, rather than discouraging customers from venting their frustrations, we will guide them in directions other than online review sites.

In the event that negative reviews do appear, we will respond to the customer and look to address the situation in a friendly manner.

Secondly, we will implement a quick and easy review system that encourages as many happy customers to leave a review as possible.

Our service is set-up to do all this and more.

Ready to get started?

See how Distinct Digital can help your business engage with your customers, increase conversions and save time.

Contact Us